Understanding your consumer rights can help you avoid costly mistakes. Before you buy:

· think about what you want the product or service to do

· shop around and compare quality and price

· take your time and avoid impulse shopping and you will end up buying exactly what you need, at a price you can afford.

1. Advertising Creates Store Traffic

Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers.

The more people who come into the store, the more opportunities you have to make sales.

A National Retail Federation survey found that for every 100 items shoppers plan to buy, they make 30 unanticipated purchases.

Use the ad content to give shoppers all relvant information about your item. 

Describe your item as clearly as possible.

Setting a fair market price for your item will help it sell.

You can determine a fair market price for your item by taking into account its condition and the price of similar advertised items.

A photo attracts attention ...

It gives potential buyers a look at the item you are selling while searching or browsing.

Photos must be in .jpg format.

Keep your photos at about 150 - 200 Kb each this allows buyers to download your ad and photos quickly.

However, the maximum limit for photos is 1Mb.

Read our photo tips for information on reducing the file size.

 

If you were looking for your item, where would you go first ?

How would you search for it ?

What keywords would you look for ?

Ethics and Etiquette

1. Consideration of others

Contribute to the general good and avoid consequences that may hurt others, without sacrificing your own beliefs.

Consider the well-being of others, "Do unto others as they would like to be treated.".

Standards, rules of propriety, and fairness enable businesses to prosper. Practices such as respecting contracts, employees, and others; paying debts and other obligations; and selling legitimate products and services at a just and fair price are the fundamental principles of an ethical business.